AFRICA ECO RACE’S MEDIA IMPACT IN 2017
The AFRICA ECO RACE has had a very powerfull media impact in terms of TV all around the world through official broadcasting channels but also through channels brought by competitors to which taylor made footage is sent on daily basis.
MEDIA IMPACT 2017
2000 hours through official broadcasting channels |
Tenths of hours by competitors who ordered footage
through the AFRICA ECO RACE production team
THE TV PRODUCTION TEAM
- Interviews at the end of stages,
- About 10 hours of « ready to go » programs in French and English sent by satellite directly from each bivouac,
- A “News access” 5 minutes long program available on FTP with a script,
- A video and a daily summary are uploaded on africarace-live.com, YouTube and Facebook.
2017 MOTORS TV CHANNEL
The channel therefore has specific broadcasting for all of Europe but also in Latin America, and North America.
It is broadcasted 24 hours a day, 7 days a week in all 38 countries and translated in 7 different languages.
178 programs on Motors TV Europe
62 programs on Motors TV North America
57 programs on Motors TV South America
IN TOTAL
460 HOURS worldwide
With a reach of 60,000,000 viewers
2017 EURONEWS CHANNEL
Euronews is a multilingual News television channel it aims to cover world news from a pan-European perspective.
TV commercial : Before, During and After the race : duration : 30 secondes
Daily broadcasting of a video in 13 different languages
IN TOTAL:
870 HOURS
55 MILLION viewers
Audience : + 1.000.000.000
2017 AFRICANEWS. CHANNEL
Africanews is a news television channel it aims to cover world news from a African perspective.
It is a division of Euronews channel.
TV commercial : Before, During and After the race : duration : 30 secondes
Daily broadcasting of a video in 2 different languages
IN TOTAL:
245 HOURS
7 MILLION views
Audience : 22 MILLION persons
2017 CANAL+ AFRIQUE CHANNEL
CANAL+ AFRICA is a branch of french TV CANAL+.
CANAL+ AFRICA is available through 40 différent countries on the African continent in french and translated in non speaking french countries.
IN TOTAL:
520 HOURS
Audience : 6 MILLION persons
OTHER TV
IN TOTAL:
95 HOURS
Other TV’s also regularily broadcast programs or summaries in their news reports or dedicated « Sports » news report : France, Portugal, Russia , Kazakhstan, Germany, Austria, Belgium, Britain, Czech Republic, Italy, Scandinavia , Latvia, Hungary, Spain, Morocco, Mauritania, Senegal and many more.